Privacy Policy
Rumclo Developments Ltd., operating as The Point ("The Point", "we", "us" or "our"), is developing a residential community in Liverpool, Nova Scotia. We respect your privacy and are committed to protecting the personal information you share with us.
This Privacy Policy explains what personal information we collect, how we use and share it, and the choices and rights you have. It applies to our website at www.liveatthepoint.com, our social media pages and advertisements, our lead and registration forms, our emails, and any communication you have with us about The Point.
We comply with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA). If you are in the European Union or European Economic Area, the section "Additional Information for Visitors in the EU and EEA" below also applies to you.
By using our website or submitting your information to us, you acknowledge that you have read this Privacy Policy.
1. Information We Collect
Information you give us directly, when you fill out a contact or registration form, sign up for updates, request a brochure, book an appointment, respond to one of our ads, or contact us by email, phone or social media:
Name
Email address
Phone number
Location or region
Your interest in a home, such as preferred model, timeline, budget range, or questions you ask
Any other details you choose to include in a message
Information from our advertising partners. If you submit a lead form inside a Facebook or Instagram ad, Meta passes the information you entered in that form to us.
Information collected automatically when you visit our website:
IP address and approximate location
Browser type, device type and operating system
Pages visited, time spent on pages, and links clicked
How you arrived at our site, such as a search engine, ad or social media post
Whether you opened or clicked our emails
We collect this through cookies and similar technologies, described in Section 4.
We do not knowingly collect sensitive information such as financial account details, government identification numbers or health information through our website. Information needed to complete a home purchase is handled separately through the purchase and sale process with you, your lawyer and the real estate professionals involved.
2. How We Use Your Information
We use your personal information to:
Respond to your enquiries and requests
Send you the sales brochure, pricing, availability and updates about The Point
Schedule and hold appointments, including design consultations
Contact you by phone or email about homes you have shown interest in
Send newsletters and marketing emails, where you have agreed to receive them
Measure and improve our website, ads and communications
Show relevant ads to you, and to people similar to our audience, on platforms such as Google, Facebook and Instagram
Meet our legal and regulatory obligations
We will not use your information for a purpose that is not described here without telling you and, where required, asking for your consent.
3. How We Share Your Information
We do not sell or rent your personal information.
We share it only with:
Service providers who help us run our business, such as website hosting, email, scheduling, analytics and advertising platforms. They may only use it to provide services to us.
Our project partners, such as our designers, builders, sales representatives and real estate professionals, when needed to answer your questions or help you buy a home.
Legal and professional advisors, such as lawyers and accountants.
Authorities, when required by law, court order or to protect our rights, property or safety.
A buyer or successor, if all or part of our business or the development is sold, merged or transferred.
4. Cookies, Analytics and Advertising
Our website uses cookies and similar technologies. Cookies are small files stored on your device. Some are needed for the site to work. Others help us understand how visitors use the site and measure our advertising.
We use the following third-party services:
Service
Squarespace
Google Analytics
Google Ads
Meta (Facebook and Instagram), including Meta Pixel and lead forms
Acuity Scheduling (owned by Squarespace)
What it does
Hosts our website, forms and email marketing
Measures website traffic and visitor behaviour
Shows our ads and measures form submissions from them
Shows our ads, collects lead form entries and measures ad results
Schedules appointments
Provider's privacy policy
squarespace.com/privacy
Service
Squarespace
Google Analytics
Google Ads
Meta (Facebook and Instagram), including Meta Pixel and lead forms
Acuity Scheduling (owned by Squarespace)
What it does
Hosts our website, forms and email marketing
Measures website traffic and visitor behaviour
Shows our ads and measures form submissions from them
Shows our ads, collects lead form entries and measures ad results
Schedules appointments
Provider's privacy policy
squarespace.com/privacy
You can control cookies through our cookie banner, your browser settings, or by deleting cookies already stored. You can also:
Opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on
Manage Google ad personalisation at myadcenter.google.com
Manage Facebook and Instagram ad preferences in your Meta account settings
Blocking cookies may affect how some parts of our website work.
5. Email Marketing and Your Consent
We send marketing emails only to people who have agreed to receive them, in line with Canada's Anti-Spam Legislation (CASL). Every marketing email includes an unsubscribe link. You can also unsubscribe at any time by emailing graham@liveatthepoint.com. We will still contact you about an enquiry or transaction you have started with us.
6. How Long We Keep Your Information
We keep personal information only as long as needed for the purposes in this policy. For enquiries and marketing contacts, this is generally until the development is sold out, or until you unsubscribe or ask us to delete your information, whichever comes first. Information related to a home purchase is kept as long as required for legal, tax and warranty purposes. When we no longer need it, we delete it or make it anonymous.
7. How We Protect Your Information
We use reasonable administrative, technical and physical safeguards to protect personal information from loss, theft and unauthorised access, use or disclosure. Access is limited to people who need it to do their work. No method of transmitting or storing data online is completely secure, so we cannot guarantee absolute security.
8. Where Your Information Is Stored
We are based in Canada. Some of our service providers, including Squarespace, Google and Meta, store and process information in the United States and other countries. Information stored outside Canada is subject to the laws of that country and may be accessed by its courts or authorities.
9. Your Rights and Choices
You have the right to:
Ask what personal information we hold about you and how we use it
Ask us to correct information that is wrong or incomplete
Withdraw your consent to our use of your information, subject to legal or contractual limits
Unsubscribe from marketing emails at any time
Make a complaint to us, or to the Office of the Privacy Commissioner of Canada
To make a request, contact us using the details in Section 13. We may need to confirm your identity first. We will respond within 30 days.
10. Children's Privacy
Our website and services are intended for adults. We do not knowingly collect personal information from anyone under 18. If you believe a minor has given us their information, contact us and we will delete it.
11. Links to Other Websites
Our website links to other sites, such as our partners and social media pages. We are not responsible for their privacy practices. Please review their privacy policies.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top shows when it last changed. Significant changes will be posted on this page.
13. Contact Us
For privacy questions, requests or complaints, contact:
Rumclo Developments Ltd., operating as The Point
24 Pleasant Ave, Liverpool, NS B0T 1K0
Email: graham@liveatthepoint.com
Phone: 902.440.2492
14. Additional Information for Visitors in the EU and EEA
If you are in the European Union or European Economic Area, including Germany, the General Data Protection Regulation (GDPR) gives you additional rights. This section applies to you in addition to the rest of this policy.
Data controller. Rumclo Developments Ltd., operating as The Point, at the contact details in Section 13, is the controller of your personal data.
EU representative. [EU REPRESENTATIVE NAME AND ADDRESS, OR DELETE THIS PARAGRAPH IF NOT REQUIRED]
Legal bases for processing. We process your personal data on these legal bases:
Purpose
Legal basis
Responding to your enquiry, sending information you requested, booking appointments
Steps taken at your request before entering into a contract (Art. 6(1)(b))
Marketing emails and newsletters
Your consent (Art. 6(1)(a))
Analytics and advertising cookies, including Google Analytics, Google Ads and Meta Pixel
Your consent (Art. 6(1)(a)), given through our cookie banner
Strictly necessary cookies needed for the website to work
Our legitimate interest in operating a secure, working website (Art. 6(1)(f))
Record keeping, legal claims and compliance
Legal obligation (Art. 6(1)(c)) and legitimate interest (Art. 6(1)(f))
Cookies. For visitors in the EU and EEA, analytics and advertising cookies are only set after you give consent through our cookie banner. You can refuse or withdraw consent at any time through the cookie settings link on our website.
International transfers. Your personal data is transferred to Canada, where we are based. The European Commission has decided that Canada provides an adequate level of protection for personal data handled by businesses under PIPEDA. Some of our service providers process data in the United States. Those transfers rely on the EU-U.S. Data Privacy Framework, where the provider is certified, or on the European Commission's Standard Contractual Clauses.
Your GDPR rights. In addition to the rights in Section 9, you have the right to:
Access your personal data and receive a copy
Rectification of inaccurate or incomplete data
Erasure of your data, where there is no longer a reason for us to keep it
Restriction of processing in certain circumstances
Data portability, meaning to receive your data in a structured, commonly used, machine-readable format, or have it sent to another organisation
Object to processing based on our legitimate interests, and to object at any time to direct marketing
Withdraw consent at any time, without affecting processing that took place before you withdrew it
Lodge a complaint with a data protection supervisory authority, in particular in the EU country where you live or work. In Germany, this is the data protection authority of your federal state.
We do not use automated decision-making or profiling that produces legal or similarly significant effects on you.
To exercise any of these rights, contact us at graham@liveatthepoint.com. We will respond within one month of receiving your request.
Last updated: November 2026